There is a holy place that no one has quite yet reached. A place where metal is totally wear-resistant. Where a material like steel would display the same metallic goodness we all love without ever looking scratched, worn, scuffed, or bent. This place is an alcove in the horological fountain of youth – the promised land where watches live forever. Joking aside, this is a serious issue. Buy yourself a close-to-$8,000 steel Rolex Submariner and you’ll get some of the best metallurgical work in the market. Spend a few days with that new Submariner and it might start to show signs of wear with haste. Darn, no more new car smell…

For me, luxury is about things lasting and quality. Screw rare hides, I want things that look nice and will fare as well as Indiana Jones did in the refrigerator after the atomic explosion in the Kingdom of the Crystal Skull movie. Why is that so hard? One of the best materials out there in terms of wear resistance is “high-tech” ceramic. The spacey material used for industrial and high-end watch purposes has little to no relation with our coffee mugs. I think that the two only share being baked. In the 1980s Rado started using a ceramic material for watch cases and bracelet. The material was innovative for being really hard to scratch, and not loosing that glossy luster. Though you were basically limited to shiny black.

When the original Chanel J12 watch debuted in 2000, it really popularized ceramic in a big way. What was their secret? Simple really. Rado was always avant garde in their designs. While the watches had good guts, their designs prevented them from being too mainstream in the Western world. The J12 for was lack of a better term… a modified Rolex Submariner homage, with a classy dial in black or white ceramic. Finally, a fit fashion watch with world appeal. This wasn’t a crappy plastic watch that came in “fun colors.” It was a well-made watch with a mechanical movement in a material that felt great. Still… if you wanted the durability that ceramic offered, you are more or less stuck with glossy black or white.

Then watchmakers started to experiment with forms of matte or brushed ceramic. The idea was to try and emulate the finishes that could be achieved with metal. This is a step in the right direction, but doesn’t offer a metal looking watch that will last forever. There are many people to whom the allure of a $10,000 watch becomes more immediate if they know that watch will look cherry for decades.

The latest step in that direction is being offered again by Chanel for 2011 with their J12 “chromatic” watches. The Chanel J12 Chromatic Ceramic Titanium Watch. Mixing titanium and diamond power into the ceramic compound mixture, they are able to get an only slightly glossy version of the J12 that has the color of titanium. Finally, ceramic looks more like metal, with the same durability properties. “Ceramic Titanium” as they call it is a bit like the next step in the evolution of wear resistant compounds that will help high-end watches cosmetically last much, much longer. If you need any more proof that ceramic is really the key material of the next decade, just look at all the high-end brands that now rely on the material for at least parts of some of their watches.

The 2011 Chanel J12 Chromatic will more-or-less mirror the other collections in sizes and variations. The larger model is the 41mm wide men’s model that contains an ETA automatic movement. There are also a 38mm wide version with the same movement. This model will also have optional an baguette or round-cut diamond covered bezel (with matching diamond hour indicators). Below that, is a 33mm wide model that contains a Swiss quartz movement.

Together, the collection is not something that revolutionizes the Chanel Watches J12 line, but is a further evolution in the concept and a step closer to ageless metal. I truly feel that in the near future when buying a high-end timepiece, part of that investment is the peace of knowledge that your new watch will remain visually outstanding for a long time. UDPATE (01-11-2014): Hands-on with the JC12 Chromatic watches here. www.chanel.com

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Authentic CHANEL Premiere L Silver Black Diamonds Vezel Ladies Wristwatch Q152 $3,880.00 Time Remaining: 47m Buy It Now for only: $3,880.00 Buy It Now

Auth CHANEL La Ronde Black Silver Womens Wrist Watch BK43627 $487.00 Time Remaining: 1h 46m Buy It Now for only: $487.00 Buy It Now

Auth CHANEL Matelasse Black CK31770 Leather Womens Wrist Watch $297.00 Time Remaining: 1h 46m Buy It Now for only: $297.00 Buy It Now

Authentic CHANEL SS Matelasse Black Watch Used in Japan $360.90 Time Remaining: 2h 11m Buy It Now for only: $360.90 Buy It Now

Authentic CHANEL Metal material Premiere L Watch H0001 Gold x Black Darn near every dip watch utilizes a round screw-down caseback; it’s easier to make and very robust. Chanel Watches 2014 handles a 200m rating with a curved shape that keeps the eye slim. An impressive bit of technology that virtually nobody will appreciate, and one of the reasons why you rarely see 200m ratings less than 12mm thick.The bracelet has a exceptional design also, the pins are snap-fit. Perfect end, even about the bits not generally visible.The J12 is a joy to wear. That superb low profile is excellent for long sleeves.The finish does, because you can see, reveal fingerprints on account of the mirror finish and total lack of pores or roughness. The bezel is a bit slick, and I would prefer a lume pip, but it functions for cooking and parking meters, my 2 major uses.The continuous changes as the light plays across the diverse finishes are a delight.I was expecting a blingier watch, but in person it is actually not. Hard to explain, but the size and color palette combine to get a non-attention-getting watch. The weight feels the like steel, too.Of all the Swiss watch manufacturers, Chanel is perhaps the only one which could pull off introducing two brand new calibers, one year following the second, followed promptly by a quartz fashion watch designed after a handbag grip, giving it a name like Chanel Code Coco. There are a number of things to admire about Chanel’s watch branch: the Premiere Camelia Skeleton, a new standard created for a woman’s watch; the Monsieur Chanel, a new jump hour caliber created for a men’s watch (hands-on in platinum); and only the fact that Chanel made the investment to establish a Swiss watch return back from the 1990s when its fellow style house brands were licensing their own names to manufacturers of inexpensive fashion watches. $900.00 Time Remaining: 2h 17m Buy It Now for only: $900.00 Buy It Now

Mens Chanel J12 H3131 Ceramic Bracelet Pin Matt Black $26.82 Time Remaining: 2h 42m Buy It Now for only: $26.82 Buy It Now