Popular among hipsters who prefer to modernize vintage watches as well as sport watch men who wish to bring some colour and potential comfort to their game watches, NATO straps seldom say “luxury.” That is until Chanel decided to adopt the concept of a NATO strap for their high-end fashion purposes.Will Chanel do to the NATO strap what they did with ceramic? Rado is less or more credited with being the lookout company that made the most effective seminal utilization of ceramic as a watch case material from the 1980s. It was not, but until the early 2000s that ceramic exploded as a watch case material when Chanel’s J12 collection began to become popular. Chanel’s clever and highly fashionable remedy of both black and white ceramic catapulted it to the consumer limelight in a manner that Rado was never able to do. Will Chanel possess the exact same magic touch on NATO-style straps as soon as it comes to being adopted by the planet’s finicky population of fashionistas?Maybe, but with prices beginning at roughly $20,000 it isn’t terribly probable that the introduction crop of Chanel J12 G10 watches will probably hit a stride with customers. At $3,000 – $5,000 the standard J12 was and is considerably more accessible than those more luxurious versions that focus on diamonds and gold.The J12 collection was segmented into a range of styles, sizes, and movement types through the years. Models top out at roughly 42mm broad and return to below 30mm wide, I think. For 2014, there’s a single mechanical variant of the Chanel J12 G10, also it is 42mm wide in a completely 18k white gold case with a complete pavé dial and diamond decorated case. Restricted to only five pieces total, it makes sense that Chanel says it is “cost on request” Most J12 watch owners do not even understand about those exclusive high-luxury creations.
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Did you know that Madison Avenue in New York City is the largest marketplace in North America for fine watches? There are at least 14 major boutiques that offer high-end timepieces on Madison Avenue from about 55th to 70th Street. In collaboration with the Madison Avenue Business Improvement District and The Wall Street Journal, New York will once again experience the Madison Avenue Watch Week this year from May 5th – May 10th, 2014.
2014 is the 4th anniversary of Madison Avenue Watch Week, and will feature special events and exhibitions at the participating boutiques, as well as product debuts and seminars. It is a great way to experience the newest luxury watches of 2014 from many of the world’s top brands, from the comfort of Madison Avenue.
Participating brands in the 2014 Madison Avenue Watch Week include:
- Asprey
- Buccellati
- Chanel Fine Jewelry
- Chopard
- David Yurman
- de Grisogono
- F.P. Journe
- Georg Jensen
- Hublot
- John Varvatos
- Montblanc
- Officine Panerai
- Porsche Design
- Vacheron Constantin
Visitors can experience the new products and hospitality of each boutique, starting from Panerai near Madison and 55th St. up to Asprey on Madison near 70th St. A calendar on the Madison Avenue Watch Week website is available to detail the boutique business hours during the event, as well as available special events. Those interested in learning more can “Request an Invitation” to stay informed about updates and receive personal invitations to events.
Once again, the 2014 edition of the Madison Avenue Watch Week will take place from May 5th – 10th in New York City. To learn more or request invitations to events please visit madisonavenuewatchweek.com