Yesterday in Monaco, the Only Watch 2013 auction was held and the results are in. The event is meant to raise money for a medical charity, to which 100% of the proceeds go. Each of the watches submitted are totally unique and donated by the participating brands. People get very interested in the results, as it is not only a sign of the economy when it comes to Monaco’s wealthy elite (and others), but also the interest people have in specific brands and models. The total yield of Only Watch 2013 was 5,066,000 Euros (most of which is thanks to a single watch).

For 2013 there were some major winners and losers. All the lots sold of course, with some going over estimate, and some under estimate. Most of the lots however sold within the estimated price, and those aren’t covered in this article. So let’s take a look at the major winners and losers of the 2013 Only Watch auction. This article will only cover select lots, and for a full list of all the watches that were up for auction you can see our original Only Watch 2013 article here.

Winners:

1. Patek Philippe 5004T

I’d like to say “wow, wow, wow,” but the super price fetched for this unique titanium Patek Philippe watch isn’t completely surprising. We first covered the Patek Philippe 5004T watch here in more detail. The no-longer-being-made 5004 series was always a winner at auction, but this version is perhaps the last of its kind and the only one ever produced in titanium. Sure to be an auction favorite (again) sometime in the future, the yield for this watch accounted for over 3/5ths of the total auction yield for the entire event. Getting almost $4,000,000 alone. Estimated price: 400,000 – 600,000 Euros. 2013 actual auction price: 2,950,000 Euros

2. Chronoswiss The Three Apes

The uniquely engraved dial and design made this Chronoswiss extra-special. I think at first glance many people felt it was something from Vacheron Constantin with a hand-made dial such as that which uses monkeys to portray the concept of “hear no evil, see no evil, speak no evil.” Estimate price: 22,000 – 32,000 Euros. 2013 auction price: 42,000 Euros

And, yes, Chanel have stated that there will definitely be additions to the collection, with various complications, over time. Notice to Chanel – a steel model, please.The movement, which Chanel has labeled the Calibre 1 is hand wound and beats in 3Hz with a 72-hour power book. Aesthetically, there are signatures that let you know Romain Gauthier played a hand, thanks specifically to the interplay of circles which is emphasized by the circular principal plate. Chanel has chosen for a weathered appearance, with all the components except the stones in silver or dark gray plates. They’ve also subtly injected their signature design into the movement, with components like the star shaped spokes in the balance wheel along with the tapered spokes in the gears.The other visual mark is the new lion’s head logo by Chanel that will be showcased in all their future Monsieur de Chanel set sequences. All these elements make for a motion that is quite a visual treat. In general, together with the motion and elsewhere, Chanel has adopted a controlled, modern approach for its design.The enamel dial and impressive movement are placed within a 40mm x 10mm platinum instance which has very timeless and familiar design elements, such as a polished top and bottom bezel, with brushed instance group, the tapered lugs, and the simple and familiar fluted crown. For a modern watch, the Monsieur de Chanel is reasonably sized and sits well on the wrist and also may be a comfortable daily wearer with proper wear and suits. The watch ships using a black alligator strap and a pin buckle which like the screwed hour window, is octagonal-shaped and reminiscent of the aerial view of the Place Vendôme in Paris, France, along with a subtle touch which fans of Chanel are likely to recognize.

3.  Girard-Perregaux Chrono Hawk

New for 2013, it looks like Girard-Perregaux’s updated Hawk (Chrono) watches are going to do well. This unique black and red model beat estimates by an impressive margin. Estimated price: 14,000 – 18,000 Euros. 2013 auction price: 32,000 Euros

4. Laurent Ferrier Galet Classic Tourbillon Double Spiral

A purist favorite, the still new Laurent Ferrier brand has classic watch lovers perpetually enthused with their Galet Classic Tourbillon Double Spiral. This unique model narrowly beat estimates, but that is impressive for a small brand. Estimated price: 100,000 – 120,000 Euros. 2013 auction price: 130,000 Euros

5. Maurice Lacroix Masterpiece Seconde Mysterieuse

A quirky modern watch with a cool seconds hand, this unique all-black Masterpiece Seconde Mysterieuse watch shows that Maurice Lacroix is hot right now. Estimated price: 15,000 – 20,000 Euros. 2013 auction price: 30,000 Euros

6. Ulysse Nardin Marine Chronometer Manufacture

Aside from a few small differences such as “Only Watch” on the dial, this version of the new for 2013 Ulysse Nardin Marine Chronometer Manufacture with an in-house made chronograph movement is very similar to the retail version. Nevertheless, the strength of the brand shows as it beat price estimates. Estimated price: 30,000 – 40,000 Euros. 2013 auction price: 45,000 Euros