This is not to say to us that we create the equivalent of a Ferrari for the wrist, but if people think so, we will be happy, “Hublot’s global marketing director Philip Tardivell said.
In such a world constantly looking for smart synergies, Hublot time may find that they have the equivalent of Willy Wonka’s golden vote. The rebellious Swiss watchmaker started working with the world’s most famous car brands, and in 2011 f1 Pillar, initially as a licensee wanted to test the water, then as a complete partner. Launched the latest big bang of the Ferrari, the two sides found the perfect temperature, not to mention the rhythm.
“Honestly, a project like this is a breath of fresh air for us,” Ferrari’s urbane design boss Flavio Manzoni says. “A watch is a completely different animal for us, but there are real connections and it’s an opportunity to use our multi-disciplinary approach. We can contaminate each other’s brand with our philosophy!”
Manzoni, an architect who has built a reputation in the automotive world by educating and nurturing the world, is well known for his complex engineering and breathtaking beauty of Ferrari. In the latest big bang, this correct obviously sees Hublot at times, while restlessness, outgoing aesthetics achieve a new round of consistency. A 45-mm diameter dial counter and a date window salute a Ferrari counter, the Priest’s Prancing Horse sitting at six o’clock with caution, although the second counter imitates an intake at nine o’clock. The numbers used in the Ferrari font are in accordance with the index.
Car designers talk in terms of ‘volumes’, and the Big Bang – though obviously with a case diameter of 45mm this is a seriously chunky timepiece – balances its various elements beautifully, much as Manzoni and his team have managed on the Ferrari F12tdf. The contours of the bezel have been reworked with countersunk notches for the six screws, themselves an integral part of the overall design rather than an unavoidably functional item. On the side of the crown, a red line detail is a clear nod to the most famous Ferrari colour, and the push buttons have a wonderfully linear, damped action.
The Big Bang Ferrari uses Hublot’s proprietary integrated motion, integrating a counter-clockwise chronograph in the trackwheel and dual-clutch mechanism, and an hour-counter drive directly from the barrel. The main boards, bridges and oscillating weights, which resemble Ferrari alloy wheels, can be seen in the black PVD and complete by dialing and dismissing the case. We will not interfere with the performance of the relevant elements, “says Mandroni’s campaign is a dedicated work that must be fully respected first.
“Hublot was created by a Neapolitan, Carlo Crocco,” Tardivell adds. “Ferrari liked the innovation element, that we are a company, like them, that is always looking forward while respecting our past. Technical and material innovation is what we’re really committed to. We use Ferrari as a springboard for our innovations: our scratch-resistant ‘magic gold’ and the detachable strap and pusher were first introduced on the Ferrari watches. The new watch is clearly a Big Bang. But it’s Ferrari, too. Some of the new elements have given us both the confidence to go to another level.”
Clearly influenced by Ferrari is the detachable strap: it’s made from black Alcantara on black rubber, with red stitching.