The Geneva-based watchmaker is carrying on the legend of the iconic Cobra car and its expert drivers. Car racing and fine watchmaking hold many of the same values. For an entire day, fashion watch Baume & Mercier is setting the stage for a once-in-a-lifetime experience. Start your engines!
On April 26, Baume & Mercier organized the first European gathering of authentic Shelby American cars at Le Castellet, in partnership with Carroll Shelby International. A major event during which Baume & Mercier has introduced four new Capeland Shelby Cobra 1963 chronographs to the effigy of four legendary drivers Dan Gurney, Ken Miles, Dave MacDonald and Grant Allen.
Baume & Mercier is hosting Europe’s first gathering of Shelby Only cars at the Castellet racetrack in partnership with Carroll Shelby International, Inc. and Geneva-based atelier Burgol Racing, the leading specialist in these racing beauties. What’s the idea? Invite Cobra collectors to come together for a day of racing on the legendary racetrack to relive the high-spirited heyday of car racing and experience the adrenaline rush that Cobra drivers, the real pioneers of speed, must have felt. It is also a unique opportunity for them to spruce up their cars for the 2016 season. A wealth of thrilling moments full of unforgettable emotion, passion and mutual joy, true to the Baume & Mercier slogan, «Life is about Moments.» A rare chance to meet legendary drivers like Allen Grant as well as Cobra collectors, and to talk with the Baume & Mercier team members who share the same love for racing and design. All in all, it is an exclusive once-in-a-lifetime racetrack experience worthy of bringing all these people together in one place.
Baume & Mercier was hosting Europe’s first gathering of Shelby Only cars at the Castellet racetrack in partnership with Carroll Shelby International, Inc. and Geneva-based atelier Burgol Racing, the leading specialist in these racing beauties. What’s the idea? Invite Cobra collectors to come together for a day of racing on the legendary racetrack to relive the high-spirited heyday of car racing and experience the adrenaline rush that Cobra drivers, the real pioneers of speed, must have felt. It is also a unique opportunity for them to spruce up their cars for the 2016 season. A wealth of thrilling moments full of unforgettable emotion, passion and mutual joy, true to the Baume & Mercier slogan, «Life is about Moments.» A rare chance to meet legendary drivers like Allen Grant as well as Cobra collectors, and to talk with the Baume & Mercier team members who share the same love for racing and design. All in all, it is an exclusive once-in-a-lifetime racetrack experience worthy of bringing all these people together in one place.
Risk-taking, determination… racers in the 1960s rushed to the racetracks propelled by a genuine winning spirit. Carroll Shelby was one of them. Not only was he a famous driver as proven by his many victories, but he was also the visionary maker of the Cobra. It is that same spirit of winning, community and teamwork that is now motivating Baume & Mercier and Carroll Shelby International, Inc. to come together at the Paul Ricard racetrack. First, there’s the power of a mechanical engine. The speed that’s measured and gauged by a chronograph. There’s also the beauty of how a driver moves, like the exquisite dexterity of a master watchmaker. Then, there’s the quest for performance. Beating a speed record on the racetrack and trying, again and again, to improve the time – just like watchmakers on a quest for perfection. Next comes precision. A personal or team victory cannot happen without it on the racetrack. A watch’s tachymeter is the essential teammate for keeping time on the track and can make or break a victory. From historic timepieces to modern collections, all of the Baume & Mercier luxury brand watches have been faithful companions at these celebrations, like the accomplishments of the heroic Cobra drivers in the 1960s.
As a tribute to the expert drivers who steered the Cobra CSX2128 to the racetrack podiums, Baume & Mercier is unveiling four new Capeland Shelby® Cobra 1963 chronographs at the Castellet Circuit event in the name of four legendary drivers: Dan Gurney, Ken Miles, Dave MacDonald and Allen Grant. Automatic timepieces with dials sporting racing lines and, at 9 o’clock, the racing number of these four heroes of the wheel. With cases in polished satin-finished steel or steel-ADLC and straps in vulcanized rubber or alligator, each of these four Capeland Shelby® Cobra 1963 Legendary Drivers Edition watches features a variation on black, white and yellow: the dial, tachymeter scale and straps are inspired by color combinations on the CSX2128’s bodywork. These collector items will be released in a limited series of 15 in honor of the Cobra CSX2128’s first racing number and engraved with the name of each driver they represent. Each piece will meet the highest quality and performance standards, a sure draw for discerning collectors.