He Swiss are not ones to skim over the finer details, which could explain why their relatively small country homes a sizable percentage of the world’s greatest watch brands — an industry defined by its attention to detail. 1 such brand which calls Switzerland home is IWC watches, that have recently commissioned beautiful luxury leather company Santoni to generate unique watch straps for them. To emphasize this both brands will be embracing their venture at Harrods throughout August, in an event aptly called”Made With Love”.
Though IWC will be present at the”Made With Love” affair throughout the whole month of August, it may be well worth heading down on Saturday 8th. On this specific day, a leather artisan straight from Santoni’s Italian workshop will be in town, demonstrating his abilities in Harrods’ famed Fine Watch Room. Said craftsman will probably be hand-finishing leather watch straps together with Santoni’s esteemed’anticatura’, a time-consuming painting technique developed for the brand’s iconic accessories and shoes.
It is popular in the opinion world now to swap out see bands on an almost daily basis, matching them into one’s individual outfit. You will not need to swap out these, however. IWC has commissioned Santoni to produce these straps especially for them, and they will be available on a variety of pieces like the brand new Portuguiser Perpetual Calendar as well as a number of Portofino timepieces. With four years of experience now under their belts, the brand are famous for their unabashed quality and immense attention to detail. Signatures of Santoni include hand-made stitching,’anticatura’ hand-dyeing of the leather and orange accents, which can be located on the soles of their shoes and liner of the straps.
IWC Brand Director Simon Chambers said,”We are delighted to have the chance to offer customers this type of rare insight to the artisanship and skill that goes into creating every one of IWC’s bespoke Santoni watch straps. Santoni has proven an ideal companion for the brand, sharing our high standards of excellence together with meticulous attention to detail and a love of workmanship.”
Located on August 1st and taking place throughout the entire month, Harrods’ Made With Love campaign provides clients the chance to experience and get involved in a range of special activities run by the world’s finest luxury watches brands.