Tag: a world-class brand

  • Net Gain: Tissot Becomes First Official Timekeeper of the NBA

    Net Gain: Tissot Becomes First Official Timekeeper of the NBA

    Tissot is no stranger to sports sponsorships, having just celebrated 10 years of its partnership NASCAR’s Danica Patrick and continuing as timing partner of the MotoGP racing series, but this week the Swiss sports watch brand landed its biggest coup to date, becoming the first-ever official timekeeper of the National Basketball Association. The new, multiyear…