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Why TAG Heuer watches can transcend motorsport
Founded in 1860, it took just more than a century for Heuer (afterwards TAG Heuer) to locate its horological market — era-defining sports-focused steel-cased chronographs which have become a byword for 1960s and 1970s trendy.This fact alone continues to afford TAG Heuer a rare reputational benefit in the vintage market (see the Phillips purchase of…
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TAG Heuer is the favorite brand of celebrities
TAG Heuer is a luxury watch brand that has generated timepieces that are classic that are extraordinary with a look that is contemporary. The business is famous for mythical motor watches and its chronographs. Back in the 1920s, it supplied special sports watches to the Olympics. Aside from producing beautifully designed watches, Tag Heuer is…
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The design of the first generation of TAG Heuer begins
The Set of the Carrera Connected is based on This TAG Heuer Carrera Heuer-01’s Plan. The watches feature a Grade 2 Titanium case with an assortment of rubber straps to choose from. At the launch, TAG Heuer presented three dial selections for the Carrera Connected — Twin-Time, Chronograph and Watch. The touch-screen dials feature a…
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TAG Heuer Autavia Hands-On
You have probably already read about the new Autavia, which is part of TAG Heuer Heritage collection. Following the 2016 introduction of the Monza, and the Carrera Calibre 18 the previous year, the Autavia is the timepiece that carries the coveted “Heuer” throwback logo for 2017. Compared to the original 1966 Heuer Autavia Ref. 2446…
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TAG Heuer Unveils Exclusive Watch for Kingsman Movie
Last week, in London, during a preview of footage from the upcoming spy movie “Kingsman: The Golden Circle,” a special edition of the TAG Heuer Connected Modular 45 was unveiled by Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, alongside Kingsman: The Golden Circle Director, Writer and Producer Matthew…
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Baselworld 2017: TAG Heuer Autavia
About this time last year TAG Heuer announced the winner from their “Autavia Cup” where 50,000 web users voted for their favorite of the 16 first generation 1960s Autavias. The winner was the Autavia Ref. 2446 Mark 3, designed in 1966. It was named the “Rindt”, in honor of the celebrated Formula 1 champion Jochen…
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TAG Heuer Carrera Calibre 36 Flyback Chronograph
This is the new Carrera Caliber 36 Flyback Chronograph. It comes in four variations: black outer ring with anthracite sunray center section on a steel bracelet or black alligator leather strap, and a silver outer ring with anthracite sunray center section on a steel bracelet or black alligator leather strap. (There is also a special…
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TAG Heuer launches new in-house manufactured integrated chronograph movement: Caliber 1969
TAG Heuer caliber 1969 In 2009, TAG Heuer launched the caliber 1887, an in-house made automatic chronograph movement. At launch, TAG Heuer dubbed it a Swiss in-house movement but because the actual design was based on Japanese intellectual property rights which TAG Heuer had purchased from Seiko, the international watch trade press called out this…
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2014 TAG Heuer Carrera Monaco Grand Prix 1887 Limited Edition
For the third year in a row at Baselworld, TAG Heuer introduced a new limited edition Carrera timepiece to celebrate the most famous and historic F1 race — the Monaco Grand Prix. The Carrera Monaco Grand Prix Chronograph 1887 is presented in a 43 mm diameter sandblasted grade 2 (pure) titanium case with black titanium…
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TAG Heuer and Formula E Racing
TAG Heuer is an official founding partner and the official timekeeper of the world’s first fully electric automobile racing series. The “FIA Formula E Championship” is officially sanctioned by the Federation Internationale de l’Automobile (FIA), the same group which sanctions “Formula One” (for which Rolex is the official timekeeper). TAG Heuer & Formula E press…
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REVIEW: TAG Heuer Carrera 1887 with Blue Dial
Fullscreen Overview The Carrera is one of the most famous chronographs ever produced. Dating back to 1963, when Jack Heuer named it for the legendary “Carrera Panamericana” road race. The Carrera ties racing and watchmaking together in a way few other brands have been able to do. Jack Heuer’s father, Edouard Heuer, invented the oscillating…
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Jean-Claude Biver takes over as interim CEO of TAG Heuer
After a strange year at TAG Heuer, where the LVMH owned brand introduced an impressive new vertical clutch equipped chronograph movement initially called the caliber 1969. They then changed it to the CH80 during Baselworld. And shortly thereafter, the CH80 powered Carrera was tentatively cancelled. And now, with the abrupt exit of TAG Heuer CEO,…