Video: TAG Heuer Connected Watch

At the LVMH tower penthouse in New York City earlier today, Swiss watchmaker TAG Heuer debuted their new “Connected” watch. TAG Heuer’s first foray into connected watches comes in a 46 mm grade 2 titanium case (the case resembles a TAG Heuer Carrera), with a variety of sporty perforated rubber straps to choose from. As you would expect, it has an alarm, timer, stopwatch and numerous other functions built-in. There is a wide variety of watch face designs to select from, including chronographs, 3-handers, and more.

The TAG Heuer Connected watch is compatible with both Android and iOS phones. Battery life is estimated at about 18-20 hours per charge.

You have the option of trading it in for a mechanical watch after 2-years (there is an additional fee). The TAG Heuer Connected Watch is available starting today in the United States for a retail price of $1500.